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0001 PT J 0002 AU Hong, S 0003 Collins, A 0004 AF Hong, Seonghoon 0005 Collins, Alan 0006 TI Societal responses to familiar versus unfamiliar risk: Comparisons of 0007 influenza and SARS in Korea 0008 SO RISK ANALYSIS 0009 LA English 0010 DT Article 0011 DE contingent valuation; reframing; risk perception; trust; willingness to 0012 pay 0013 ID UTILITY-FUNCTIONS; NUCLEAR-WASTE; HEALTH-RISKS; VACCINATION; 0014 INFORMATION; ADULTS; TRUST 0015 AB This study examines the connections between familiar (influenza) and 0016 unfamiliar (SARS) risks among the general public in a SARS affected 0017 society. Using a survey of 350 respondents in Chonju, we find that risk 0018 perceptions and a belief that influenza vaccination reduces the 0019 incidence of SARS explain behavioral intentions for influenza 0020 vaccination and purchase responses to a hypothetical SARS vaccine. 0021 Those respondents who believe that an influenza vaccination will very 0022 likely reduce SARS incidence have a high probability (79%) of intending 0023 to vaccinate, but a much lower WTP for a SARS vaccine than those 0024 without such a belief. This belief undoubtedly was influenced by a 0025 reframing of influenza vaccination as preventing SARS. Such reframing 0026 may lead to short-term improvements in vaccination rates to the 0027 detriment of long-term SARS vaccination development. When compared with 0028 a similar study in Taiwan, societal risk perceptions of SARS and WTP 0029 for a vaccine vary greatly according to the extent of a society's 0030 experience with SARS. 0031 C1 Chonbuk Natl Univ, Dept Econ, Chonbuk 561756, South Korea. 0032 W Virginia Univ, Div Resource Management, Morgantown, WV 26506 USA. 0033 RP Hong, S, Chonbuk Natl Univ, Dept Econ, 664-14 Duckjindong 1Ga, Chonbuk 0034 561756, South Korea. 0035 EM shong@chonbuk.ac.kr 0036 CR *KOR CTR DIS CONTR, 2003, INF VACC INCR 0037 *WHO, 2000, WKLY EPIDEMIOL REC, V75, P281 0038 *WHO, 2003, AM SARS CONC WHO URG 0039 *WHO, 2003, CONS DOC EP SEV AC R 0040 *WHO, 2004, SUMM PROB SARS CAS O 0041 *WHO, 2004, WHO GUID GLOB SURV S 0042 CAMERON TA, 2005, J RISK UNCERTAINTY, V30, P63 0043 COHEN BL, 2003, RISK ANAL, V23, P909 0044 EGEDE LE, 2003, AM J PUBLIC HEALTH, V93, P2074 0045 ENSERINK M, 2004, SCIENCE, V306, P2121 0046 GREEN WH, 1995, LIMDEP VERSION 7 0 0047 GROOTHUIS PA, 1997, J RISK UNCERTAINTY, V15, P241 0048 HANEMANN M, 1991, AM J AGR ECON, V73, P1255 0049 HANNEMANN WM, 1984, AM J AGR ECON, V66, P332 0050 LEE L, 1981, STRUCTURAL ANAL DISC 0051 LI YC, 2004, HEALTH SERV RES 1, V39, P905 0052 LIU J, 2003, 10011 NBER WORK PAP 0053 MONTANO DE, 1986, MED CARE, V24, P438 0054 NATHANSON CA, 1999, J HEALTH POLIT POLIC, V24, P421 0055 NOWALK MP, 2004, J AM GERIATR SOC, V52, P25 0056 PEARSON H, 2003, NATURE, V424, P121 0057 RIDDEL M, 2003, LAND ECON, V79, P537 0058 SJOBERG L, 2001, RISK ANAL, V21, P189 0059 SLOVIC P, 1987, SCIENCE, V236, P280 0060 SLOVIC P, 1991, SCIENCE, V254, P1603 0061 SMITH VK, 1987, J POLIT ECON, V95, P89 0062 SMITH VK, 1988, REV ECON STAT, V70, P1 0063 VISCUSI WK, 1989, J RISK UNCERTAINTY, V2, P235 0064 VISCUSI WK, 1990, AM ECON REV, V80, P257 0065 VISCUSI WK, 1990, AM ECON REV, V80, P353 0066 VISCUSI WK, 1993, J ECON LIT, V31, P1912 0067 VISCUSI WK, 1998, REV ECON STAT, V80, P28 0068 NR 32 0069 TC 0 0070 PU BLACKWELL PUBLISHING 0071 PI OXFORD 0072 PA 9600 GARSINGTON RD, OXFORD OX4 2DQ, OXON, ENGLAND 0073 SN 0272-4332 0074 J9 RISK ANAL 0075 JI Risk Anal. 0076 PD OCT 0077 PY 2006 0078 VL 26 0079 IS 5 0080 BP 1247 0081 EP 1257 0082 PG 11 0083 SC Mathematics, Interdisciplinary Applications; Social Sciences, 0084 Mathematical Methods 0085 GA 093VG 0086 UT ISI:000241197800012 0087 ER 0088 0089 0090